aaron gayah

just a personal photo blog and journal.

Ten Weeks

She always found it curious how she could spend hours perfecting a document on screen only to find the printed version riddled with errors. In this instance, her agony was due to the carefully-chosen scarlet-colored theme being reproduced as an inelegant dull red on paper, rendering the embedded white modern Sans-Serif font illegible. She frowned. This could not pass. She began again.

At one point, the whole situation felt strange to her. Past aspirations had never amounted to anything because she was always too busy, preoccupied, or something else. So although she was fully captivated by those ideas once upon a time, they would inevitably fade into nothingness, victims of inaction. This time was different - in fact, she had started off with a burst of energy and inspiration she hadn’t felt in years. However, only a few weeks later, her doubts had managed to catch up to her when her momentum stymied. But slowing down didn’t mean stopping altogether. She had already charted the workflows and derived the organizational structure necessary to manage it all, with everything thus far supported by the requisite analyses and stated assumptions. But there were new challenges now.

Financial strategizing would have to go beyond fundraising - it had to also navigate the obstacles identified from the onset and those that would crop up along the way. As naive as she was, she was adamant that the figures and projections be realistic. There’s a world of difference between concept and reality, and her plans had to incorporate the essences of both for success. So she researched numerous online courses and decided to spend the bare minimum to gain the necessary insight. For eleven dollars she was able to register for a five-hour, four-star Udemy course on the ins and out of the subject which she completed in just over six days. The content wasn’t impressive by any measure, but it was succinctly packaged in a manner that helped her craft her way.

As the days passed by, the reality slowly sank in that she needed to take up iOS app development for herself. It wasn't only about cost management, no. Rather, it had become increasingly evident that she had to take ownership of her vision, and not relegate that responsibility to a dispassionate third party. She hadn’t actively coded in almost eighteen years, and the thought of learning something that technical from scratch was a bit daunting. But that wasn’t a valid excuse. She was smart, good with design, had experience with C++ and VBA, and was ever-so-structured in her approach to new undertakings. In this instance the Udemy course was 55 hours long. She sighed. And logged on.

Next, she leaned on her friends, now professionals in their respective fields, to form the team to help create and administer the solution. One of them didn’t seem particularly interested and though she was a bit soured by that, she realized it was because the idea wasn’t tangible as yet. But this was no time to be discouraged. Her target customers would have similar apprehensions and here was a chance to dissipate these in the early stages of development. If she could convince him, a frugal, methodological project manager that this made sense to pursue, then she was on the right track. Another friend was more supportive, offering guidance regarding the aesthetics and branding of the concept. There were less than five people she knew that were as asinine as she when it came to such matters, and she was thankful to have her on board. Then there was the engineer who relished the technical side of problem solving, a brilliant mind eager to start tinkering. She had known him to be like that since he was a teen - which was perhaps twenty years back. And finally, there was the believer who immediately saw the underlying purpose and the potential for scaling. He pledged to assist as and when needed, any which way he could.

She had been at it for about ten weeks in all, a short time in the grand scheme of things and there would be no escaping the long hours, frustrations, disappointments and doubts inherent in the undertaking. But now, at this point in her life, time and experience had already refined her thresholds of patience and tolerance. And while she would no longer tolerate shit, she would be gentle with herself and her failings because she understood that her life would unfold in the ways it was destined to. There was certain joy to be found in the mundane, fueled by this recently-acquired sense of purpose. And so she pressed on. Because it made sense on so many levels to do so.